Make people
press play.
A player for the page that has to convert. It loops four silent seconds so the video is already moving when someone lands, puts a button in front of them once they're watching, and tells you what happened next.
- £49 once per player, no subscription
- YouTube, Vimeo or your own file
- No cookies, so no consent banner
Live, not a mock-up
This is the player.
It's the same code you'd paste on your own page, pointed at a real video. Press play, then the button that appears. Every view of it here is counted the way yours will be.
<div data-anico-player="ANI-7F3K2Q8M" style="aspect-ratio: 16/9"></div>
<script src="https://player-staging.anico.click/v1/player.js" async></script>Two lines. The first reserves the space, so your page never jumps while the script loads.
How it works
Ten minutes from a link to a live player.
-
1
Paste the link to a video you already have
YouTube, Vimeo, or an MP4 or HLS stream on your own server. We check it plays, and tell you if it won't.
-
2
Choose the loop and write the button
Pick the four seconds that stop the scroll. Say what the button should say and where it goes. Show it at once, or only after they've watched enough to care.
-
3
Paste two lines on your page
Webflow, WordPress, Squarespace, Framer or plain HTML. Change the video, the loop or the button later and the page updates within ten minutes.
What it costs your page
Almost nothing, until someone presses play.
Most video embeds load a whole player before anyone has decided to watch. This one loads the preview and the button first, and the controls only after the click. Your page speed scores stay where they were.
- On load
- 8KB
- Smaller than most logos. The controls arrive after the click, not before.
- Layout shift
- 0
- The space is reserved before the script runs. Nothing jumps.
- Cookies
- 0
- We count plays, not people. Nothing for a consent banner to ask about.
- Nothing moves until the player is on screen, and the loop stops when it scrolls away.
- Slow connections and Save-Data phones get a still frame instead of video bytes.
- YouTube and Vimeo stay as a thumbnail until the click. No iframe, no third-party cookies.
- Sound starts inside the click itself, so it works on phones and never restarts.
The numbers
Not views. What people did.
How many pressed play. The second they stopped. Which page made them click the button. Per player, per page, with the month before beside it, and a weekly email if you want one.
Showreel on the homepage · last 30 days
against the 30 before
Saw the player
4,120
↑ 9%
Pressed play
31%
↑ 12%
Reached the button
58%
of plays
Clicked it
212
↑ 31
Where people stop
Of everyone who pressed play, how many were still watching
Which page converts
Clicks on the button, by the page the player sat on
| /pricing | 8.1% |
| / | 3.2% |
| /case-studies | 2.4% |
| /about | 0.9% |
- A replay heatmap: the moments people watched twice.
- Country and device, counted, never tracked.
- A CSV of any period, and a webhook when someone clicks the button.
- Your AI assistant can read the numbers too, if you give it a key.
Pricing
£49, once.
Per player, for as long as your page exists. No monthly fee, no plan to outgrow, no limit on views. Build and preview as many as you like for free. You pay when one goes live.
Build yours, free£49
one payment per player, VAT where it applies
- Unlimited views and pages
- Change the video, loop, button and colours at any time
- Analytics, CSV export, webhooks and email reports
- Fourteen days to a refund, from your account page
Does it work on Webflow, WordPress, Squarespace or Framer?
Anywhere you can paste two lines of HTML. Webflow's embed element, a WordPress custom HTML block, Squarespace's code block and Framer's embed component all work. There's a short guide for each inside the dashboard.
Where does my video live?
Where it is now. We don't host video. You give us the link, on YouTube, Vimeo or your own server, and we draw the player around it. Replace the file and the player picks up the new one.
What about cookies and GDPR?
The player sets no cookies and stores nothing about the person watching. It counts views, plays, how far people got and clicks, per page. YouTube and Vimeo don't load until someone presses play, so their cookies don't either.
Will it slow my page down?
Eight kilobytes on load, with the space reserved before the script runs, so nothing shifts. The controls arrive after the click. Every change to the player is measured against a page-speed budget before it ships.
Can I change it after it's live?
Yes. The video, the loop, the button, when it appears, the colours and the font. Save, and the page updates within ten minutes without touching the code you pasted. Every version is kept, so you can go back.
What if I change my mind?
Refund yourself from your account page within fourteen days. The player comes offline and the money goes back the way it came.
Who makes this?
Anico Studio, an animation studio in the UK. We built the player for our own site first, because the showreel on our homepage wasn't getting pressed.
Your video is already made. Let it do some work.
Build a player in ten minutes. It's free until you put it live.
Build yours, free